I wrote this for the NAELB newsletter, Leasing Logic, about the importance of being aware of the selling words we use.

Click here to open and read in PDF file format



0 #1 Ernesto Samaniego 2015-02-02 14:35

First, thank you for taking the time to put this website together so that others (like me) can gain insight into the mind of an lease expert. Secondly, I cold call a lot! I'm on the phone speaking with ceo's and cfo's all day, if I can manage to get them on the phone. I typically ask if they have any proposed equipment purchases that would benefit from "financing" this year. The answer is typically no or they pay cash. My question is how can I change my approach to these business owners and use the word leasing so that I paint the right picture in their heads?

Thanks in advance.

Ernesto S.

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